Active X can be incorporated into a Coach View by using HTML similar to this
To instantiate an ActiveX object in JavaScript, assuming the dll is correctly registered, you just have to use:
Regarding the tag, it is used when you want to embed the object directly in your HTML code, so that it will be instantiated when the document loads, instead of using JavaScript.
For example:
<object id="myObject" classid="CLSID:2D360200-FFF5-11D1-8D03-00A0C959BC0A"></object>
Then you can access the COM object with
var myObject = document.getElementById("myObject").object